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Microsoft Customer Relationship Management
is designed to help small and medium-sized businesses build profitable
customer relationships. Integrated Sales and Customer Service
modules enable employees to share information to improve sales success
and deliver consistent, efficient customer service. Sales and customer
service features include leads and opportunity management, a complete
view of customer history, automated incident management, and a
searchable knowledgebase. Microsoft CRM also includes reporting
tools for accurate forecasting and measurement of business activity
and employee performance.
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